Key Advantages of AR technology for small businesses.
Augmented reality has continued to open up new opportunities for businesses, particularly when it comes to brand promotions and changing the way companies digitally communicate. Interested in learning more? Here are just some of the benefits AR technology can offer your business.
AR Powered Meetings
The COVID-19 pandemic signaled a shift in the way we work, with many in-person meetings being replaced with virtual conference calls. Now, those virtual meetings have cemented themselves as a normal form of communication within companies. AR technology is set to take that digital communication a step further, with platforms like Microsoft Mesh announcing their new project, HoloLens, that will allow users to hold AR-powered meetings where they can see other members of the call in a 3D space. Ultimately this will allow companies to host efficient, productive meetings that have a similar impact as in-person meetings, despite the physical distance of participants.
Brand Promotions
Augmented reality can be used across all types of brand promotions, from business cards to brochures. For example, business cards can be designed to include a QR code on the back that when scanned makes the AR technology visible on the camera screen, seemingly appearing in the same space. A great option is to include a video so you can make a more personalized introduction, or to include buttons that link to your LinkedIn profile, your phone number, or your email.
Additionally, AR helps to bridge the gap between shopping online and in-person. With the use of augmented reality, shoppers can experience some of the “in-store” elements from the comfort of their own homes or offices. In turn, customers will be able to make more informed purchasing decisions, helping to build loyalty and an emotional attachment to the brand.
Consider these benefits if you’re thinking about introducing AR technology into your business.