Elevate your small business with these trends
2022 is in full swing, but that doesn’t mean it’s too late to jump on the small business trends expected to take over this year. From improving the customer experience to creating a unique selling proposition, here are the latest trends and their benefits.
Improving the Customer Experience
When it comes to making a sale and building brand loyalty, a positive customer experience is paramount. According to a Shopify report, 27% of businesses have signaled that improving their customer experience is one of their highest priorities for the year. Customers are looking for high-quality imagery, informative, clear, and detailed product descriptions, and multiple product reviews. Be sure to consider your current content and make any improvements where needed.
Focus on Online Revenue
Making an effort to improve online sales is key for growing your small business. Shopify’s study showed that 54% of businesses are spending more time focusing on online revenue in an effort to achieve their goals for 2022. From improving the user experience of your site to making sure the mobile view is effectively designed, ensuring your website is easy to use, fast, visually appealing, and more can help to boost your online revenue.
Have a Unique Selling Proposition
The reality is competition is everywhere and it’s important to try to stand out from the crowd. A good way to do so is to create a unique selling proposition that entices customers to purchase your products and keeps them coming back for more. Customers are looking for a strong satisfaction guarantee, an excellent experience with customer service, and the ability to communicate on various platforms, such as email, social media, by phone, and more.
Transparent Shipping Times
Previously, it seemed like you needed to have fast, free shipping in order to compete with other businesses. However, shipping delays have become the new normal over the last two years and has retrained how people think about logistics. Customers don’t necessarily care about how long it takes for their package to arrive, as long as they know when to expect their delivery (and it is delivered as promised). Try to create clear communication and updates around shipping times and if any delays or exceptions occur.
Keep these trends in mind for the remainder of 2022 and beyond.