Social Media Trends
Stay up to date with what’s trending in social media.
According to statista.com, an estimated 3.6 billion people are using social media worldwide. And this is expected to increase to almost 4.41 billion in 2025. Social media is always evolving – for instance, we saw a huge jump in ‘Going Live’ on Facebook and Instagram at the beginning of the pandemic. Keeping your social media strategy and messaging current is key to connecting with this large user base. Here are some trends we’re seeing in this digital landscape:
Purposeful Messaging
Customers are selecting and staying loyal to brands that align with their personal mantras more and more. A brand that has a well-thought-out mission that is meaningful to the company and its employees is more likely to convey an authentic message to their audience – especially during unprecedented times.
Engaging Interaction
From reach to engagement to impressions, it’s hard to know what kinds of interactions are really making a difference on social. Asking questions or requesting feedback in social posts is one way to get your followers to respond. Utilizing newer features (or stickers) on Facebook and Instagram Stories (like Questions, Quiz, and Poll) is a great way to gamify interactions with your customers.
Recycling Content
We’re not talking about reusing old content, we’re referring to the ‘remixing’ phenomenon. Probably most notable on TikTok, remixing is when a user takes an existing piece of creative and recreates it while adding their own personal spin to it. Remixing is the latest in user-generated content and it looks like it’s here to stay.
To wrap things up, remember that keeping up with the latest trends and knowing which ones are right for your social media pages isn’t an exact science. But one big thing you need to make sure you’re doing is staying in the loop with what’s happening on your social pages – monitor them regularly and respond to all customer inquiries in a timely manner and with on-brand messaging.