The business benefit of sending thank-you cards.
Sending thank-you notes may feel like a lost tradition – particularly in business. But this often-overlooked protocol is a great way to show appreciation, express gratitude and instill a greater sense of loyalty – especially among your business partners, customers and employees. Here are a few tips for thank-you note etiquette.
Time Has Meaning
You should send a thank-you note as quickly as possible, either the same or next day after meeting. A good reason for this is because the memory of your encounter is fresh in your mind. However, it’s never too late to send a heartfelt thank-you for something that had a meaningful impact on you.
Medium Is Significant
Shooting off a thank-you email or printing off a quick note is easy and efficient. However, a handwritten, physical card is more expressive. It shows a personal touch and that thought and effort went into selecting and writing it. This demonstrates to the recipient that you value them and their relationship.
Words Make The Difference
While the card itself is the vehicle, what is most important is what you say. The more personalized the note is, the more impact it can deliver. By remembering an important detail from your conversation or thanking someone for something others would have forgotten – you are showing that you’re perceptive and care about the professional connection.
While thank-you notes are not required in most professional situations this small gesture can leave a big impression. If you’re not a regular thank-you note writer, hopefully, these tips have encouraged you to take pen to paper.