Video content is king, make sure you’re delivering great content.
Back in 2020, the number of people watching digital videos in the US reached 244.4 million (according to Business Insider) – and that was 2 years ago. In the world of video marketing, there are a lot of things to keep in mind. It can be hard to know the right way to capture your audience when you’re trying to get your message across.
First, remember that most people don’t want to watch videos for dry content. You have to tell a story. You can’t just read off a script and expect people to be interested in what you have to say. You should certainly start by outlining what you’d like your video to say and then practice multiple times until you’re comfortable talking into the camera like you’re talking to someone face-to-face.
Second, make sure your videos are mobile-friendly and tailored for each platform. The best marketing videos are optimized for viewing on all devices (including smartphones) and every platform. Each platform has its own rules and regulations regarding sharing links and embedding content from other sites, so make sure you follow them.
Third, beware the Millennial Pause. The Millennial Pause is defined as those split seconds after the video recording starts and when you start talking in your video. Try to eclipse the pause by diving right in as soon as you hit record. Otherwise, simply edit out the dreaded ‘pause’ in post production.
Fourth, use easy-to-use software as much as possible! It’s a great way to improve the quality of your video without having to spend money on expensive equipment or missing a timely opportunity because you’re waiting to hire professionals for a full blown project. Vidyard’s easy to understand online video platform has a ton of educational resources and inspiration to help you craft your content.
Fifth, work on an interesting title and exciting start. People are more likely to click on something that looks intriguing than something boring like “Video 2” or “Our newest product launch.” And the beginning of your video needs to start quickly and capture the viewer’s attention right away before the intended audience decides to leave your content for something else.
Now, all that’s left to do is grab your laptop or smartphone and start making great content for your customers.