How to write better emails, ads, brochures, and more.
Writing great copy doesn’t need to feel like a massive undertaking. Think of it like the word-version of a sales pitch. The main objective should be writing interesting language that lets your personality shine through.
Create Urgency
A good place to start is by making your product/sale/service sound pressing. Using language like ‘Last Chance!’ and ‘Limited Supply!’ let’s the customer know that there is a limited amount of product or time to take advantage of your offer. The perfect place to use urgent language is in your email subject lines, calls-to-action, and promotional headlines.
Solve Problems
Having a great product or service is fundamental – but anyone can point out great features. Solving specific problems with your products and services is a better way for your customers to envision how it would fit into their life. For instance, pointing out that a chair has built-in lumbar support, is good. Saying a chair could help relieve your aching lower back and sciatic pain, is even better.
Keep it Short
Once you get started, it’s often difficult to keep your messaging succinct. This is especially important on smaller screens (like social media posts, emails or the mobile version of your website), you don’t want your customers to lose interest while reading lots of copy. Make sure you check what the verbiage looks like before it goes live.
Be True to Yourself
The absolute best thing you can do is let your personality shine through your work. You’re representing your business and your customers should feel your warmth and care through every interaction with the company – even in the language.
Lastly, don’t forget to edit and edit some more. Proofreading your work is key and if you can get someone else to check over your work, or even read it aloud to you, you’ll be able to make sure the right message is getting across.