Why it’s important to update your contact list.
Updating your contact list is an important part of maintaining positive interactions with your customers. The main reason for keeping a ‘clean’ distribution list is so you can improve the performance of your marketing – whether that be through emails, texts, calls, or regular mail. Here are a few more reasons why you should consider a contact list clean-up and some good tips to keep it up to date.
People Move
People and businesses move fairly frequently. Especially in the post-pandemic world, you should check in and make sure addresses and other contact information have stayed the same.
Positive Feelings
Another great reason to check on your contact list is to decrease aggravation and therefore increase your customer’s positive feelings about your business. Not only is it good customer service to ensure that everyone you contact has opted into this type of marketing, but there are increasingly more and more regulations around marketing and spam.
Easy Unsubscribe
Along the same vein, you should always make it extremely easy to unsubscribe. Even if someone has opted in at one point, they may decide later that they no longer want to be contacted. At this point, you may want to offer an option to contact them less.
Re-engagement Campaign
If you haven’t contacted your customers in a while, it’s always the right time to start again. It can be impactful even if you aren’t frequently sending communications out. Your target audience should respond positively as long as you’re being authentic and sending helpful information that is pertinent to them and their business.
Continue Growing
Contact lists are living things! You should always try to collect new customer details so you can keep your distribution list and therefore your business growing.
Finally, how frequently should you review your contact list? You should be maintaining the integrity of your lists all the time, but at least make it a priority to review them every 6 months.