A personal brand is something that helps you stand out from the crowd and makes it easier for people to remember who you are and what value you bring to the table. By creating a solid personal brand identity, you can gain trust quickly, stand out from your competition, and be memorable.
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Corporate social responsibility – what is it and why is it important? CSR initiatives are important to your business because they help you connect with customers and make them feel more connected to your brand. They also help you attract new talent, increase employee satisfaction, and create a stronger company culture.
AOPD is pleased to report positive progress in 2022. Sales are up 18% YTD through November in 2022 and Dealer-owned commercial contracts are up 22%. We plan to expand on our positive momentum in 2023. We see Dealers wanting to find ways to grow and work with AOPD to help them reach those goals.
In the world of video marketing, there are a lot of things to keep in mind. You have to tell a story, make sure videos are mobile-friendly and tailored for each platform, steer clear of the Millennial Pause, use easy-to-use software as much as possible and have an interesting title and exciting start.
The social media landscape is always evolving. It seems like there’s a new feature or different version or a new rule every week. It can be difficult for anyone to keep up with what’s hot and what’s not on social platforms. Here’s a couple recent headlines to get you up to date…
Using a network is great because, as the saying goes, the whole is greater than the sum of its parts. No one understands this more than AOPD – our strength is in our nationwide network of locally-owned independent businesses. Networking can be a great way to build relationships that bring in business.
A great influencer is someone who has gained trust of their followers and those followers care deeply about their thoughts and comments. Influencers can be one of the most useful modern tools in your marketing repertoire. They can help you reach new customers by tapping into their large followings.
Customers want the best of both worlds: the convenience of an online transaction, with the personalized experience you can only get in-person at a retail location. What do small businesses need to start thinking about in order to succeed in today’s Hybrid Selling marketplace while maintaining your incredible customer service?
Stationery is a simple, but powerful tool that can help you establish your brand identity, build a professional appearance and make your business more memorable. Receiving a paper invitation, letter or offer is more meaningful than an email and adds a personal touch.
Digital ethics, sometimes called information ethics, is the study of how people or businesses should interact online, how they handle digital data and even broader digital-related issues. Is computer code considered speech? Is it ethical for companies to track and store personal information?