Does Stationery Matter?
Why it’s still relevant in the modern world.
Stationery is a simple, but powerful tool that can help you establish your brand identity, build a professional appearance and make your business more memorable. Receiving a paper invitation, letter or offer is more meaningful than an email and adds a personal touch.
There is something satisfying about holding a piece of heavyweight, engraved or glossy stationery. It also helps build brand awareness and credibility by showing off your company’s personality. The more unique the stationery is, the more likely it will be remembered.
Printed collateral is great way to add a personalized touch, especially if it’s hand written or personally signed. If someone receives an email from you asking for a review, they might not take the time to read it fully because there isn’t anything special about it. However, if they receive an invitation in the mail or along with their recent purchase, with their name printed on it personally addressed by you followed by “Please help our business by leaving a review!” then there’s no mistaking that you want them to take action.
Stationery can be especially important when trying to build brand awareness among potential customers who may not be familiar with your company and its products/services. You can have all the best marketing strategies and tactics in place, but if you aren’t able to reach out to clients in a way that feels personal and genuine, your brand will struggle to make a connection with people.
So, if you want to add a little more warmth and personality to the way your company presents itself, and make an impression on customers who will remember you long after their purchase, stationery is an investment worth making.